Pricing and Quoting Strategy

Pricing your work correctly protects your margins and positions your shop competitively.


Cost components to always include:

  • Materials: Fabric, foam, batting, thread, staples, hardware
  • Labor: Hours multiplied by your shop rate
  • Overhead: Rent, utilities, equipment, insurance (typically 15-25% of labor)
  • Markup: 15-25% on materials to cover sourcing, handling, and storage
  • Contingency: 5-10% buffer for hidden issues

  • Common pricing approaches:

  • Per-piece flat rate: Simple for standard items (dining chairs, ottomans). Easy for clients to understand.
  • Hourly labor + materials: Transparent for complex or custom work. Clients see exactly what they pay for.
  • Tiered quotes: Offer good/better/best options with different fabric grades. Helps clients self-select their budget.

  • Setting labor rates:

    Research your local market. Rates typically range from $40-$85/hour. Factor in your experience level, shop overhead, and the quality of your work. Higher rates are justified by faster turnaround, better craftsmanship, and professional communication.

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