Newby's Upholstery

Upholstery Shop in Milwaukee, Wisconsin

(414) 438-97004917 N 67th St, Milwaukee, WI 53218View on Yelp

About Newby's Upholstery

Newby's Upholstery is a Milwaukee, Wisconsin upholstery shop serving residents and businesses who need quality furniture reupholstery without the guesswork. The name has a friendly, approachable feel that tends to put first-time customers at ease, especially those who've never had furniture reupholstered before and aren't sure what to expect. Milwaukee's diverse housing stock, from classic bungalows on the west side to lakefront properties near Lake Michigan, means there's steady demand for upholstery services across all price points and styles. Reach out directly at (414) 438-9700 to talk through your project.

Services

Furniture Reupholstery

Services & Process

Newby's focuses on furniture reupholstery, which means they handle everything from simple seat cushion replacements to full re-covering jobs on sofas, sectionals, and chairs. The process typically involves evaluating the piece's frame and internal support structure, replacing any worn foam or batting, and applying new fabric with precision stitching and a clean finish. They work with a variety of fabric types to match different style preferences and durability needs. For customers who have inherited older furniture or want to refresh a dated piece, this kind of service can make a dramatic difference in both appearance and comfort.

Service Area

Newby's Upholstery serves Milwaukee and the communities surrounding it in southeastern Wisconsin. Customers from nearby areas can typically arrange to bring pieces directly to the Milwaukee shop. Call (414) 438-9700 to confirm whether they serve your specific location and to ask about any delivery or pickup options.

Frequently Asked Questions

I've never had furniture reupholstered before. What should I bring to my first appointment?
It helps to bring photos of the room where the piece will live so the shop can help you choose a fabric that fits your existing colors and style. If you have fabric samples or a general style in mind, bring those too. Don't worry if you're unsure, the shop will ask you the right questions to narrow it down.
How do I get my furniture to the shop if I don't have a large vehicle?
This is a common concern, especially for sofas and large chairs. Some shops offer pickup services for a fee, or you can rent a cargo van for a few hours from a local rental company. It's worth asking Newby's directly whether they have any options for customers without transport, as policies vary by shop.
Will the reupholstered furniture look like it did originally?
That depends on your goals. If you want to match the original style closely, an experienced upholsterer can replicate details like button placement, trim, and cushion shape. If you want a fresh look, they can modernize the style while keeping the same basic structure. Both approaches are common, and the shop will work with you to achieve the result you're after.
How long should reupholstered furniture last?
With quality fabric and solid workmanship, a reupholstered piece can last 10 to 20 years or more. The key factors are the durability of the fabric you choose and how heavily the piece is used. The shop can help you select materials rated for the right wear level based on your household.
Can just the cushions be replaced without reupholstering the whole piece?
Yes, in many cases you can replace or re-cover just the cushions if the rest of the piece is still in good shape. This is a more affordable option that can dramatically improve comfort and appearance. The shop will take a look and let you know whether a partial job makes sense or if the rest of the upholstery also needs attention.
What's the difference between foam types, and does it matter which one is used?
Foam density and firmness vary significantly, and it does matter. High-density foam lasts longer and maintains its shape better under heavy use, while softer foam may feel more plush initially but break down faster. A good upholsterer will match the foam type to how you actually use the furniture, not just what's cheapest.

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