Iannelli's Custom Shoppe

Upholstery Shop in Milwaukee, Wisconsin

(414) 272-0543625 N Broadway, Milwaukee, WI 53202View on Yelp

About Iannelli's Custom Shoppe

Iannelli's Custom Shoppe is a Milwaukee institution offering furniture reupholstery alongside an in-house fabric selection. Having a fabric store attached means customers can browse materials on-site before committing to a project, which saves a lot of back-and-forth. Milwaukee homeowners and interior designers working on projects near the Historic Third Ward or Riverwest neighborhoods have a one-stop shop here. Whether you're refreshing a single accent chair or outfitting multiple pieces, the combination of fabric retail and upholstery craftsmanship under one roof makes the process straightforward.

Services

Fabric Stores
Furniture Reupholstery

Services & Process

The shop handles furniture reupholstery from start to finish, stripping old fabric or leather down to the frame and rebuilding where needed before applying new material. Customers can choose from the in-house fabric inventory, which typically includes cotton, velvet, linen, and synthetic blends suited for high-traffic use. Cushion replacement is a common request, whether that means new foam cores, batting, or a complete cushion rebuild. Custom work on sofas, dining chairs, ottomans, and headboards is part of the regular workflow here.

Service Area

Iannelli's Custom Shoppe serves customers throughout Milwaukee and the broader Milwaukee County area. Clients from surrounding communities like Wauwatosa, West Allis, and Shorewood regularly make the trip for the fabric selection alone. The shop's central Milwaukee location makes it accessible from most parts of the metro.

Frequently Asked Questions

Can I bring my own fabric to Iannelli's Custom Shoppe?
Yes, most upholstery shops including this one will work with customer-supplied fabric. Just make sure you have accurate yardage estimates before purchasing, as the shop can advise on how much material a specific piece requires.
How long does a typical furniture reupholstery project take in Milwaukee?
Most standard pieces like armchairs or dining chairs take one to three weeks depending on current shop volume. Larger items like sectional sofas or beds with tufted headboards can take longer, especially if custom work is involved.
Is it worth reupholstering an old sofa instead of buying new?
It often is, especially if the frame is solid hardwood and the piece has sentimental or antique value. Reupholstering a quality frame typically costs less than replacing it with a comparable new piece built to the same standard.
What fabric types work best for high-traffic furniture?
Tightly woven synthetics like polyester blends, performance velvet, and solution-dyed acrylics hold up well to daily use and are easier to clean. Natural fabrics like linen are beautiful but tend to show wear faster in busy households.
Do Milwaukee upholstery shops offer pickup and delivery?
Many do, though it's worth confirming directly since policies vary. Some shops include local pickup in the project cost while others charge a separate fee based on distance and item size.
Can upholstery shops also replace the foam inside cushions?
Yes, cushion foam replacement is a very common service. You can choose density levels based on how firm you want the seat, and shops can also add batting layers to give cushions a softer, rounded appearance.

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